1. Make sure that each page has a different title

The title of each page is very important to good search engine ranking. It should be about 60 – 70 characters long and describe the content of the page. It is not necessary to include the name of the website within the title of the page. The title is shown in search results and should therefore be used to entice visitor to click the link to your site.

2. Ensure that each page has a different and informative description

The meta-description is also important to good search engine ranking. This should be about 140 characters long, describing the contents of the page and be easy to read.

3. Don’t over-stuff your keywords meta tag with too many keywords

The keywords meta tag are ignored by many search engines. Use for common misspellings of words on the page.

» Read more: Ranking up on Google – 20 Tips